Lokam reads unsold-visit records from VinSolutions. The day after your team marks a visitor unsold in the , your store calls that visitor using Lokam's AI assistant; only people who came in are called, not no-shows. Lokam's team sets up the data connection and the calling numbers; your store approves data access, chooses who receives escalations, and names one person to own the follow-up.
VinSolutions is a CRM, not a DMS
Your holds , deals and parts. VinSolutions holds the sales side: leads, showroom ups, tasks, and what your salespeople and did with each shopper. So this page is about sales follow-up.
That changes what a "good record" looks like. In the DMS, the closed RO is the record. In a , the record depends on the salesperson who logged it:
- An up never entered in the CRM is a shopper Lokam can't see, so your store has no record in Lokam to follow up.
- A visit logged as a phone lead, or a sold customer left as "active," sends the wrong shopper into follow-up, because the unsold status is what starts it.
- Duplicate leads from third-party sites can put the same shopper in the CRM as separate leads. Ask Lokam's team at setup how your store's duplicates will be handled.
Start setup by getting your desk manager to agree which lead status means "visited, didn't buy."
What about the follow-up your BDC already does?
Many already have tasks in VinSolutions for unsold ups. Before go-live, decide who owns which shopper, so a customer doesn't hear from your salesperson, your BDC and your store's follow-up call made with Lokam on the same afternoon. A workable split: the salesperson keeps the shoppers they're actively working, and the rest go into your store's follow-up with Lokam. Write the split down and give it to your BDC director, because it will come up the day a salesperson says a customer was "theirs."
What Lokam reads from VinSolutions
| Record | Why Lokam needs it |
|---|---|
| Unsold showroom visit | Starts unsold-visit follow-up the next day |
What your sales managers get
- Promising leads go to your sales team after the call.
- Reasons for not buying: managers get the main reasons visitors didn't buy, across all calls.
- Opt-outs: a shopper who tells Lokam's AI assistant on the call to stop goes on your store's do-not-call list in Lokam and isn't called again for your store.
Setup: who does what
| Step | Task | Owner |
|---|---|---|
| Step 1 | Agree which lead status means "visited, didn't buy" | Desk manager or |
| Step 2 | Approve data access | Store |
| Step 3 | Connect VinSolutions and set up the calling numbers | Lokam |
| Step 4 | Choose who receives promising leads and escalations | director |
| Step 5 | Name one person to own the follow-up | GSM |
| Step 6 | We recommend spot-checking a week of unsold ups to confirm the feed picks them all up | BDC director |
Who holds consent for sales follow-up?
Your dealership does: consent to contact your customers is your dealership's, and Lokam doesn't collect or decide it. Call within your store's calling hours, and check your store's do-not-call list before the calls start. If a shopper asks not to be contacted, add them to your store's do-not-call list for calls and texts. Which customers your store may call, and how, is a question for your store's own counsel.
Where Lokam fits
Coach your sales team on why customers walked. Lokam is post-visit follow-up for US dealerships. Service follow-up and unsold-visit follow-up can be used separately or together.
Read how unsold lead recovery works; if your service side runs on CDK, the CDK Global page covers that . Dated facts are on Lokam's facts page.
VinSolutions integration questions
Is the VinSolutions integration live today?
Yes. Lokam reads unsold-visit records from VinSolutions.
Where do the follow-up results show?
On your store's Lokam dashboard: calls and open issues, each with an owner, notes and a status. Managers also get the main reasons visitors didn't buy.
What does my IT team have to do?
Approve data access; Lokam's team sets up the data connection. On the sales side, your desk manager and director are the key people at setup, because they decide which leads count as unsold.
Before you go
What you can do with this
- Agree on the unsold status before any shopper is called.
- Keep shoppers from hearing from your salesperson and the follow-up on the same afternoon.
- Check after a week that every unsold up reached the follow-up.
Where Lokam helps
- Learn the real reason each unsold visitor didn't buy.
- Coach your sales team on why customers walked.
- Hand your sales team the promising leads from each call.