Lokam vs STELLA: Outbound Follow-Up vs Inbound Call Handling
Both are voice AI platforms built for automotive dealerships. But Lokam calls customers after their visit. STELLA answers customers when they call in. They solve different halves of the same problem.
Quick Answer
Lokam vs STELLA - the short version
STELLA answers inbound calls so no customer goes to voicemail. Lokam places outbound calls so no service customer or unsold lead is forgotten. If your problem is missed inbound calls and appointment booking, STELLA is built for that. If your problem is CSI scores dropping and unsold showroom leads going cold, Lokam is the solution. Many dealerships use both.
Feature Comparison
STELLA data sourced from public product pages. Lokam data from live deployments.
When to choose each
Choose Lokam if:
- CSI scores are below target
- Service detractors are reaching the OEM survey uncontacted
- Unsold showroom leads aren't being followed up
- Your BDC can't cover all desklog volume
- Google rating needs improvement
- You need DMS-native automation with zero manual work
Choose STELLA if:
- Inbound calls go unanswered or to voicemail
- After-hours call coverage is a gap
- Service lane appointment booking needs automation
- You want 24/7 inbound call handling
- Call routing and analytics are priorities
Common questions
What is the difference between Lokam and STELLA Automotive AI?
Lokam and STELLA both use AI voice technology for automotive dealerships, but they solve opposite problems. STELLA primarily handles inbound calls - answering the phones, routing callers, booking appointments, and providing 24/7 call coverage so no customer is left on hold. Lokam is outbound-first - it proactively calls every service customer after their repair order and every unsold showroom visitor within 24 hours, detecting dissatisfied customers before they post bad reviews.
Does STELLA handle outbound CSI follow-up like Lokam?
STELLA is primarily an inbound call handling platform. Lokam is purpose-built for outbound CSI follow-up: reading repair orders from your DMS, calling every service customer within 24 hours, detecting detractors in real time, and escalating to your service manager with full transcripts. If your priority is proactive post-service contact rather than inbound call answering, Lokam is the more focused tool.
Can I use both Lokam and STELLA together?
Yes. Lokam and STELLA do not overlap: STELLA answers the calls coming in, Lokam places the calls going out. Some dealerships use STELLA to ensure every inbound call is answered and Lokam to ensure every post-service and post-visit customer is followed up with. The two platforms are complementary.
Which is better for improving CSI scores - Lokam or STELLA?
Lokam is specifically built to improve CSI scores through proactive outbound follow-up. It reaches every service customer within 24 hours, catches detractors before the OEM survey arrives, and generates Google review requests from promoters. Dealers using Lokam have seen CSI score improvements of 15-20 points within 90 days. STELLA's CSI impact is indirect - by improving inbound call handling, it reduces customer friction at the service lane.
See Lokam working on your dealership data
30-minute demo - CSI and desklog impact at your volume before you commit to anything.